The new season of Fox’s 24 will likely give your Somerville area Hyundai dealer a boost in sales and recognition. That’s because Jack Bauer is going to use a new Hyundai to fight terrorism in the United States and save the world!
A Hyundai spokesperson confirmed that the automaker is going to have a prominent presence and product-integration sponsorship in 24’s seventh season, which began airing recently. “We’re delighted with the exposure we have received from one of the top-rated shows on TV,” he explained. “It’s a great way to open eyes to our terrific products.”
Data from Nielsen IAG shows that “Hyundai’s integrations on the show were twice as effective as brand messaging elsewhere in primetime, with brand recall 124 percent higher than for other primetime shows.” In layman’s terms, that means that viewers are recognizing the Hyundai brand a lot more than other brands. The fact that 24 is one of the network’s most influential programs for new cars is only going to help the popularity of cars at your Hyundai dealer explode!
Hyundai also has ads slated to run during this year’s Super Bowl. With all of this advertising in high places, it’s no wonder that your Hyundai dealer is one of the most popular places to visit for a great deal on a new or certified used car.
Tags: 24, hyundai dealer, new cars, new jersey