Your local New Jersey dealership that specializes in selling Hyundai cars is proud of the fact that the South Korean automaker’s new luxury vehicle has received good ratings.
Consumer Reports recently named the 2009 Hyundai Genesis as its “top upscale sedan in comparison testing.” That means the 2009 Genesis beat out other popular luxury vehicles like the Lexus ES and others to impress the reviewers at one of the most respected consumer publications in the world. Here are some of the quotes that Consumer Reports had about Hyundai’s first attempt at creating a luxury vehicle:
• “spacious and well appointed”
• “The rear-wheel-drive Genesis offers good value and is a compelling alternative to luxury vehicles costing thousands more.”
• “Solidifies [Hyundai's] reputation as a builder of high-quality vehicles in several diverse automotive segments.”
However, when you visit your Somerville area Hyundai dealer in search of the new Genesis, you may not see the Hyundai logo on the front of this luxury vehicle. That’s because the automaker did not want to take a risk in alienating consumers who do not respect Hyundai as a luxury car manufacturer. Jalopnik, another website that specializes in reporting news in the auto industry, had this to say about the 2009 Hyundai Genesis: “The Genesis easily satisfies the needs of entry-level luxury buyers if they’re willing to look past the badge snobbery.”
I’m sure many people will be willing to look past “the brand” and appreciate the Genesis once they take it for a ride.
Your 
Hyundai’s new Genesis coupe, which will appear at