The Hyundai Motor Company has already purchased several advertising spots for Sunday’s Super Bowl between the Steelers and the Cardinals. One spot is going to feature a new song by the Smashing Pumpkins, another ad is going to have a song played by Yo Yo Ma. But Hyundai wanted to go even further in gaining exposure and making its name known.
That’s why the Hyundai Motor Company has committed to sponsoring NBC’s Super Bowl XLIII Kick-Off Show. The package gives Hyundai three more 30-second advertising spots before the game as well as naming rights.
Hyundai plans to focus on three messages throughout each of its advertising spots. One focus is placed on the new 2010 Genesis Coupe that is coming to the North American market in the spring. Another focus is placed on the Genesis sedan’s “2009 North American Car of the Year” award. Finally, Hyundai wants to bring more attention to its Assurance Program which allows buyers to return their new Hyundai if they lose their income involuntarily.
With all of the great things going on at Hyundai, what’s stopping you from visiting your Springfield area Hyundai dealer in search of a great deal on a new or pre-owned car? You should visit one today and beat the after-Super Bowl rush on Monday!